BRAND • Volta was rebranded after 18 months of stalled construction. The building has been renamed in honor of Italian physicist Alessandro Volta, known for inventing the electric battery. Alessandro pays homage to the project’s original name, Alex. The building is situated just two blocks from the Battery Street tunnel and the center of Volta’s medallion logo bares a likeness of the top of a modern battery.

PRINT • A sampling of print; notecards, business cards, coasters, direct mail.

MARKETING • Having flexible tools to effectively market a community is vital to a sale team. We designed a letterhead master system that is leveraged for all of Volta’s print collateral. Floor plans, area maps, feature sheets, etc can be printed in small quantity, as needed, using this approach. And it hits the mark in combining high touch, high presentation with ecomony.

SIGNAGE • Signage is a powerful way to story tell. Here are examples of onsite signage that was developed leveraging the existing structures mounted on the buildings scaffolding system. Don’t let the little guy at the bottom fool you. It’s over 100′ in length and spans the entire width of the building along Seattle’s First Ave at Bell Street.

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