IDENTITY • Some of the most valuable real estate in the world of real estate is the four square feet that make up the classic For Sale sign. In designing a brand identity for Thach Real Estate Group we focused on the two vital factors that would guide the brand positioning; his name and the street cred that comes with having lots and lots of signs, on lots and lots of listings. We chose to create a very clean identity and let the letterforms speak clearly to their audience. We then went about developing a family of icons to give color, vitality and an approachability to the brand dynamic.

BUSINESS PAPERS • Starting with a palette that works in concert with the signature John L Scott teal, a bold use of color is found throughout the print collateral. Expanding on a legacy of serving Seattle’s diverse communities, the circular icons are images of area artwork and public spaces from neighborhoods throughout the city.

MARKETING TOOLS • Presentation covers and print materials are customized with a unique set of icons.

WEBSITE • thachrealestategroup.com is home to an array of company and industry information all geared to serve those who visit its pages. This site was developed in concert with positioning founder Thach Nguyen’s personal brand. Thach is a sought after speaker in addition to being a philanthropist and developer. Ensuring that the TREG site balanced the company brand, while offering a mindful portal to the other facets of Thach.