VIBE • Have you ever met someone that was totally enthusiastic about what they did for a living? That was the first thing that struck us about the owner of DA Burns when we first met him. DA Burns was already a leader in the carpet cleaning and rug reweaving industry so we just needed to reinforce their image. We wanted to capture his demand for excellence and his great energy and translate that to his marketing materials. We wanted the viewer to feel the DA Burns excellence the moment they picked up a brochure or postcard.

IMPRESSION • The postcard series was mailed about 2 weeks apart. Our client shared a great story about the postcards with us. They were at a first-time customer’s house and she had collected all the postcards. She told her husband “THIS is who we are hiring!” as she waved all the postcards in her husband’s face.

MEMORABLE • Once we finished the “spot off” guide (how to remove any kind of spot from your carpet) DA Burns sent out the guide along with their fabulous spot remover solution to their customer base as a Thanks For Your Business gesture. This was a smart way to stay top of mind with their customers. Got Spots?

CONSISTANT • We developed an ad series that ran throughout the year. Each ad highlighted DA Burns’ many services. While content and graphics were different each month, we used the same general layout to build recognition with the viewers.