BRAND • Affirmagy is a lifestyle brand centered on the power of words to encourage, enrich and inspire lives.
BABY PRODUCT LINE • With a successful family of baby blankets already in the market, we created fun characters to expand the brand. Plans for a full line of goodies for baby are on the drawing table.
STYLE GUIDES • With a vision to take the brand into other channels, a series of style guides were created to infuse the design across various product lines. Shown here are Gratitude and Serenity from Collection Two represented as a clothing line.
BLANKET DESIGNS • These “Limited Edition” Affirmawrap blankets were just one of three different Affirmawrap families we created. All blankets were created so the user could literally wrap themselves in positive affirmations.
PACKAGING • Simple but elegant packaging was designed to allow the beauty of the blanket to attract buyers as it sat on display.
E-COMMERCE SITE • This site leveraged a ProStores backend. The site’s rich back end created reports for inventory, best sellers, sales per promotion…everything you need to have a successful e-commerce site. Additional sites were developed for the company’s wholesale and fundraising divisions along with online media kit and licensing sites.
