After losing another opportunity to work with a large prospective client, the owner of 3PM Systems approached us about redesigning his brand from the ground up. Their reputation was impeccable. The referrals were outstanding. But every time a big dog exec would visit their site, they never returned. The company’s owner thought it was their brand – it was totally misaligned with their skills and capabilities.
BRAND • We promised to create a brand that he would be proud of, that would express the expertise of their firm, and serve as a credibility generator to support their sales. He was skeptical of our ambitious timeline (to get him all materials to use at his fast approaching tradeshow) and assumed the project would take 12 weeks with many rounds of revisions.
VALUE • Our client wanted to be able to update the website himself and keep costs to a minimum. We designed the site so it is easy for him to upkeep and instead of incurring printing costs, we gave him the sales sheets in pdf form so he only prints what he needs, when he needs it. We also designed a library of illustrations for him to use when he has to create new sales material.
SATISFACTION • When we handed over “the keys” 6 weeks later (his website along with 28 sales sheets, and signage for a tradeshow), he walked out of our office offering one of the greatest compliments we’ve ever received. “You guys made this so easy. I don’t know how you did it, but you nailed it the first time.”
Update: 3PM landed a huge account with a huge area software company. They are very happy.
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