Mike Lyons – online expert to the real estate industry – spoke at the Master Builders Association today. A couple of key take-aways:

1. Of 261 new home communities that advertise online, only 56% of online inquiries were responded to, leaving 46% of those who want to know more about a community GETTING NO RESPONSE AT ALL. Huh.
2. Of the same 261 new home communities, only 32% of those who submitted a query online were called. Seriously. 68% of the people who self identified as a prospect, never heard a word from the company, a site agent, or anyone associated with selling one of the most important purchases most Americans will ever make. Wow.

The stats Mike served up went on and on.

Bottom line: Follow up. Follow up. Follow up. Just reaching out, calling, emailing, and somehow acknowledging that someone requested info from your site puts you in a very elite group.

So, how do you follow up? And is it time to define a tighter system to ensure you are available to those who want to buy?

Good lessons for all of us accountable for profitability.

  ·   Categories:  Branding, Vision Translator